A friend sent these along & I had a good laugh!
Archive for February, 2009
Rugby coaching goes digital
Entelligence is proud to be associated with the newly launched www.rugbyiq.com – offering rugby coaching and conditioning programs to players and coaches alike. Complete with video instruction, personalized program design and more, Rugby IQ is a leading international offering backed by top coaches such as Gary Gold, Jake Boer, and Steve Mac (Springbok fitness coach as the Rugby World Cup last year!).
Augmented Reality
WOW! The guys over at Stonewall showed me a glimpse of augmented reality marketing techniques & I haven’t been able to stop thinking about it.
The example I looked at is a marketing endeavour by General Electric, called Plug Into The Smart Grid. Flyers are distributed with a distinctive but pretty abstract image, representing a solar panel & the sun. When visiting the website referenced on the flyer, your webcam is activated and video recognition techniques then identify the particular image and a 3D animation comes into effect within the live video. If you don’t have time to try it for yourself, you can view a short video of the user experience here.
Visit www.plubintothesmartgrid.com
Wikipedia describes augmented reality (AR) as ‘live video imagery which is digitally processed and “augmented” by the addition of computer-generated graphics’.
Think of the viral marketing opportunities this technology opens doors to – in the space of 2 days I have showed at least 10 people this, because it’s cool. Augmented reality presents a powerful method of driving digital visitors from print (flyers with the unique identifier are handed out).
A great example of how augmented reality can enrich our daily lives can be found at http://www.enkin.net/ – these two German scientists have developed a system that overlays map & geographic data onto the live image seen your your moble phone’s camera. This allows you to simply point the camera at a landscape and receive data (visually superimposed on your live video) about everything you see – names of buildings, landmarks, and streets are all displayed by using your video camera & GPS in the phone as reference points.
This has me thinking about our first AR campaign!
by Sean Riley
Best London Air Fare I’ve Ever Seen!
I received this bulletin from my travel agent, Angela Blythe – it looks pretty amazing:
Fly Emirates Airlines via Dubai in economy class to London Heathrow and Gatwick – R5025 return including ALL airport taxes!
Bookings until 20 February only.
Outbound travel until 30 June.
Valid ex Jnb and Cpt.
These prices never to be repeated.
Book now to avoid disappointment.
Emirates has new special fares to various European, American and Australian destinations too. Enquire for more info.
Fares subject to change without prior notice.
Contact: Angela
A2B Travel
Tel: 021 8519230
Fax: 021 8519238
Email: angela@a2btravel.co.za
