WOW! The guys over at Stonewall showed me a glimpse of augmented reality marketing techniques & I haven’t been able to stop thinking about it.
The example I looked at is a marketing endeavour by General Electric, called Plug Into The Smart Grid. Flyers are distributed with a distinctive but pretty abstract image, representing a solar panel & the sun. When visiting the website referenced on the flyer, your webcam is activated and video recognition techniques then identify the particular image and a 3D animation comes into effect within the live video. If you don’t have time to try it for yourself, you can view a short video of the user experience here.
Visit www.plubintothesmartgrid.com
Wikipedia describes augmented reality (AR) as ‘live video imagery which is digitally processed and “augmented” by the addition of computer-generated graphics’.
Think of the viral marketing opportunities this technology opens doors to – in the space of 2 days I have showed at least 10 people this, because it’s cool. Augmented reality presents a powerful method of driving digital visitors from print (flyers with the unique identifier are handed out).
A great example of how augmented reality can enrich our daily lives can be found at http://www.enkin.net/ – these two German scientists have developed a system that overlays map & geographic data onto the live image seen your your moble phone’s camera. This allows you to simply point the camera at a landscape and receive data (visually superimposed on your live video) about everything you see – names of buildings, landmarks, and streets are all displayed by using your video camera & GPS in the phone as reference points.
This has me thinking about our first AR campaign!
by Sean Riley
Augmented Reality Demo « Entelligence Blog said,
14 March 2009 @ 5:20 am
[...] batman Since a lot of the visitors to this blog have expressed interest in my recent article on Augmented Reality, here is a demonstration of the team at Entelligence’s endeavour of our own. We developed [...]