25 April 2009
· Filed under Marketing, Mobile, News · Tagged mobile advertising, mxit, MXit advertising
Ad Dynamo, the contextual advertising platform, has now successfully concluded a deal with MXit, South Africa’s largest mobile social network. Advertisers can now place & manage their advertisements on MXit directly through Ad Dynamo, along with all their other digital marketing campaigns.
About MXit
instant messenger | social network
MXit is a next generation Mobile Instant Messaging and Social Networking application, with close on 13 Million users – currently predominantly in South Africa, MXit offers advertisers the opportunity to grow their own branded community on MXit as well as access to a connected youth market. MXit is expanding rapidly in other markets as well, including Brazil, Indonesia, Mexico, and Thailand.
Reach millions of mobile users
About Ad Dynamo
Ad Dynamo allows advertisers to place contextual image or text advertisements online instantly. Using the well known principles of bidding on keywords for each click, Ad Dynamo is a highly cost effective platform through which businesses can drive traffic to their websites instantly.
Sean Riley
17 April 2009
· Filed under News, Regulatory, Search Engines, Uncategorized
We’ve fielded a lot of questions about our pending Competition Tribunal case against Google. Here’s the quick update.
Despite the recent news that Mr. Masie has resigned as country manager of Google South Africa, we are continuing our case against Google. Clearly, although Stafford Masie was particularly brazen in threatening Entelligence in writing, he did not act without the consent or knowledge of Google international. Before we originally filed a complaint with the Competition Commission, I flew to Dublin in an effort to resolve matters, made numerous phone calls & sent many emails to Google Ireland asking them to intervene in what we believe is a pretty obvious bullying attempt (“hand over Yellow Pages or we will switch off your AdWords acounts. Any attempt to create credit card linked accounts to service Yellow Pages will be prevented…”). Despite our many attempts at getting Google to backoff, they did not – so we went public & filed with the Competition Commission.
We are now setting dates for the Competition Tribunal hearing. In the meantime, we will publish our evidence & Google’s evidence here within the next few days.
On a different note, it will be with great interest that we observe Google dancing the jig around SARS after Mr. Masie’s recent acknowledgement in Noseweek that Google does not charge VAT in South Africa (despite the fact that they now even have a server farm & Direct Sales Office here)…
Sean Riley
9 April 2009
· Filed under News · Tagged credit crunch
