25 May 2009
· Filed under Uncategorized · Tagged digital advertising, ppc, profile targeted advertising
Digital advertising, particularly Pay Per Click, has grown almost unchecked in the past 2 years. Offering advertisers an effective pricing model that allows them to only pay when users express interest in their advertisements (through a click), PPC advertising is cost effective and more importantly, allows advertisers with all sizes of budgets to buy the exposure they desire.
However, as digital advertising matures, we are beginning to see some gaps that need addressing.
Some areas that could be improved on:
1. Full transparency in the bidding process
Sometimes you need to experiment with bids in order to achieve the exposure you want. This can be delayed, as you bid, wait for ads to be delivered, determine position of your ads, and then adjust accordingly. I see a more to a stock market type environment happening, with transparent bids & offers to place bids by advertisers being fully transparent in a trading -type model. Publishers should have the ability to set their minimum desired PPC for an ad.
2. Ability to secure inventory with a bid in advance
Advertisers need to be able to plan a campaign and know that it will be delivered. How about locking ad delivery to bids in advance, giving advertisers peace of mind that their bids will be delivered?
3. Profile targeting
Most PPC campaigns run on a keyword targeting basis. How about letting advertisers bid on profiles? e.g.: males in an LSM of 7-10 in South Africa is just as effective targeting.
Sean Riley
17 March 2009
· Filed under Marketing, News, Search Engine Marketing · Tagged ad dynamo, digital advertising, internet advertising, online advertising, pay per click
Ad Dynamo, Entelligence’s proprietary contextual advertising delivery engine, has taken off with a surge. After less than 3 months since its official launch, Ad Dynamo has already hit daily ad delivery numbers exceeding 1 million advertisements delivered per day.
An Alternative Advertising Solution to Google
Ad Dynamo is poised as a real option for any business requiring additional digital channels on which to advertise their business, particularly in South Africa. South African advertisers are left with little choice other than Google, which is dominant in every sense of the word. Businesses have a growing need to be less dependent on a single supplier, and Ad Dynamo offers websites the opportunity to grow their traffic base.
Competitive Prices
As a new advertising platform that also operates on a Pay Per Click bidding model, Ad Dynamo’s youth in the market means that advertisers enjoy unprecedented low cost per clicks due to the lack of excessive bidding competition on keywords. Publishers (or website operators) also enjoy complete transparency on earnings – with Ad Dynamo offering publishers an alternative ad delivery platform to Google’s AdSense. Advertisements are contextually matched to each page on the website, ensuring optimal advertising performance that is not intrusive to the end user (the ads are relevant).
Publishers
Out network of publishers is growing daily, and the fact that any website owner can signup instantly on Ad Dynamo, cut & paste a small piece of code into their website, and begin earning revenue, makes it easy to start monetizing website content. The range of themes represented by our publishers is growing daily, but some key themes include: health & beauty, lifestyle, rugby, & jobs.
Sean Riley
